Day 1 / Session 2: The Economies of Sharing: Unlocking the rich-media potential

The true potential of digitized public media collections is unlocked when seamless forms of public and professional access to these materials is enabled both on-line, and on-site at the holders of these collections. Online public access enables unprecedented circulation of materials, makes invaluable contributions to public education, and stimulates vibrant cultural processes, particularly when materials can be actively reused. Professionals on the other hand require access to high quality media source materials and reliable documentation resources. Providing digital media resources that meet the demands of the public and the professionals transforms these media collections into invaluable productive resources.

The main challenge here is how to meet the material, institutional, and economic demands that result from this historical opportunity in a time where public funding is under severe pressure. Eric Kluitenberg (Commons theorist and author) introduced the session. He remarked that solutions for a common based approach, where sources are open, shared and reusable, must go beyond state and market. It must be based in community and groups of people who are working together for a shared purpose. Additional, public support is necessary for commons processes to emerge.

Introduction The Economies of Sharing – Eric Kluitenberg (Commons Theorist)

David Bollier (Commons theorist, author of Viral Spiral) gave the first Keynote about The Great Value Shift: From Stocks to Flows in which he describes that commons have a generative force in its own right. The commons blow up economic theories because not solely the individual and the market are the basis of rationality and value: commons as a system of community create value in promoting culture, democracy, commerce and enable future possibilities.

Keynote ‘The Great Value Shift: From Stocks to Flows – From Private Property to Commons’ – David Bollier (Commons theorist, author of Viral Spiral)

Respondent – Felix Stalder (Zürich University of the Arts)

Audience Q&A with Felix Stalder and David Bollier

The second keynote, from Tony Ageh (BBC), points out the importance of a good working holistic system: the more links there are, the more valuable a whole system becomes and than the benefit begins to grow exponentially. Ageh also emphasizes our own responsibility and he provides us a new challenge: the public, all of us, have the capacity or even a duty to help reinvent our public organizations across the world in a way that enables us to use the powers of technology to further the developments of democracy, social justice and learning.

Keynote ‘The Digital Public Space’ – Tony Ageh (BBC)

Audience Reactions on Tony Ageh

Respondent – Paul Rutten (Independent Researcher)

The opening statements of the panel show a variety of ways of dealing with and thinking about the question of sharing. Ellen Fleurbaay gives an insight in the business model of the Amsterdam City Archive and explains why they want to keep a close eye on their data. Marc Jurgens talks about what the Video On Demand initiative did and did not achieve. Marco Rendina talks about the international approaches of Cinecittà Luce. Simon Morrison from Google argues that the Google Cultural Institute has the same goal as the partners from the Images for the Future consortium. There is a lot of value in the maintaining instead of losing our cultural heritage[Tv1] . Google is in an unique position to be able to achieve that end and tries to help by making the Internet ‘better’.

Opening statements for panel ‘The Economies of Sharing’ – Ellen Fleurbaay (Amsterdam City Archives)

Opening statements for panel ‘The Economies of Sharing’ – Marc Jurgens (

Panel – Ellen Fleurbaay and Marc Jurgens

Opening statements for panel ‘The Economies of Sharing’ – Marco Rendina (Cinecittà Luce)

Opening statements for panel ‘The Economies of Sharing’ – Simon Morrison (Google UK)

Panel – Marco Rendina and Simon Morrison


This session was co-organized with the ‘Creativity: innovative models of production and access’ project which is co-funded under the European Unions Culture programme.